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ROBOTIC PROCESS AUTOMATION
The Alliance Data Card Services business has successfully leveraged Robotic Process Automation (RPA) solutions since 2019. Starting from scratch, Alliance Data has deployed 178 active bots in less than 12 months, generating more than 250,000 hours of work.
This innovation shows how Alliance Data is expanding the scope of automation with Machine Learning (ML) cognitive technologies that help it navigate from RPA to Intelligent Automation (IA).
+ About Alliance Data:
Alliance Data provides data-driven marketing, loyalty and payment solutions. Its Card Services business is a market-leading developer of private label, co-brand and commercial credit card programs. Using the industry’s most comprehensive and predictive data set, advanced analytics and broad-reaching capabilities, we help our brand partners increase sales and provide greater value to their cardmembers.
Through branded credit programs, we build more profitable relationships and lasting loyalty for many of their world’s most recognizable brands, like:
• Ann Taylor
• Lane Bryant
• ULTA Beauty
• Pottery Barn
With more than 145 branded credit card programs and 45 million active cardmembers, 1 in 4 American adult women have an open card with us.